The Cyprus Tourist Organization (CTO) has recognized that today’s tourists are more demanding, independent, active and well informed on tourist destinations, and that their needs and expectations are diverse and constantly changing.

As a result the CTO have implemented a plan, which aims at introducing of Cyprus and will revolve around two central pillars – the Cyprus culture and the environment.
This plan will reposition Cyprus as “a mosaic of nature and culture, a whole, magical world concentrated in a small, warm and hospitable island in the Mediterranean, at the crossroads of three continents, between East and West, which offers a multidimensional qualitative tourist experience”.

The overall quantitative target of the plan is to double total revenue from tourism to reach £1.8 billion in constant (1998) prices by the year 2010.
This target will be achieved through a focus on offering quality and value for money to the visitor, coupled with a very modest increase in arrivals (approximately 3,5% per annum, to reach 3.5 million arrivals by the year 2010).
The strategy involves offering a multifaceted tourist experience in a relatively small geographical space.

The culture and civilization of Cyprus is centered on the human factor, which if of paramount importance in the effort to emphasize the uniqueness and distinct identity of the destination.

In addition, special interest products that can bring out the unique character of the island will be enhanced.

Plans have been implemented to build 11 new golf courses, as well as four new Marinas. In addition, National Forest Parks, Marine Parks and Botanical Gardens will be introduced as well as many other special interest products.

By implementing this plan Cyprus will break free from the over-crowded Sun and Sea tourist market and offer its visitors a far more varied and fulfilling experience.